There are many small businesses that begin gaining customers through those who have tried their product or service, but the successful ones soon grow beyond that need. When the company has expanded enough that they need more advertising, trade shows are one of the ways they can meet new customers in a venue that attracts them. For small businesses new to the world of business exhibitions, it can be a daunting task to make all the right moves.
Choosing a Booth Configuration
For many small businesses, booth size and design are difficult decisions. They want to ensure they are noticed by potential customers, but cost is a factor as they begin their expansion journey. Many of the companies that build trade show booths have experts on hand to help with these decisions, so consulting them is one of the best ways to begin. As far as the design is concerned, many of them have in-house designers on hand to help clients make the most of their opportunities.
Setting Up at the Show Hall
Arriving at the hall is just the first step in the process, and many small vendors find it is an entirely different world than they expected. An empty hall is marked off in grids for booths, and the vendor must find their own area according to a chart. Setting up their booth might be simple with a small booth, or it can be a complex process if their display will be built at the hall. Modern exhibit halls have workers on hand to help them build whatever they have brought, so setting up their booth does not need to be a do-it-yourself project.
Making Important Sales Connections
Many small companies are excited to be able to show their products or services to new people, but not all of them will garner sales during the show. The majority of them will make a connection with other companies that will produce future sales, so it is important to ensure they have plenty of literature as well as good sales people on hand to help them make a solid connection with buyers. For those who want to be remembered well, giveaways for potential clients are also an important part of their sales strategy.
Potential Client Giveaways
Many experienced sales leaders know the value of giveaways to potential buyers, and they work hard to design the best ones that will highlight their company. Pens and pencils were popular, but few people use them in the modern world. T-shirts are okay, but their value is limited for buyers who will not be able to wear them to work. Coffee mugs and cups sitting on a buyer’s desk can be designed through Siak Transfers, and their ceramic decals or ceramic transfers with the company logo and contact information are perfect for a giveaway that will help seal the deal.
Trade shows and exhibitions are an important part of small business expansion, so making the best use of time, space and giveaways is important. Sales staffs need to ensure they make good connections that will lead to future sales, and giving out products with company information that will be in sight on a regular basis will help them accomplish their goals.
