Working At Business

Developing Brand Awareness

Growing your business and brand can be a daunting task, especially if you're just starting out. Perhaps one way to get noticed and increase brand awareness is through PR stunts.

While not everyone is a fan of this marketing tactic, when done right, PR stunts can yield tremendous results. You may choose to host an event, launch a unique product, participate in a charity event, partner with influencers, or engage in a daring publicity stunt to get noticed.

Whatever PR stunt you choose, it's important to ensure that it aligns with your brand values and message. Done consistently and strategically, PR stunts can help take your business and brand to the next level.

Influencer marketing

In today's digital age, influencer marketing has become a crucial part of any successful marketing strategy.

Partnering with influencers can help drive traffic to your site, increase brand awareness and attract new customers. But how do you find the right influencers in your industry? The key is to do your research and look for individuals who align with your brand values and have a strong following. It's important to keep in mind that partnering with influencers doesn't have to break the bank.

There are many affordable options available, such as micro-influencers, who may have a smaller following but can still have a big impact on your business. Investing time and effort in finding and partnering with the right influencers can lead to significant growth for your business.

Sponsoring local community events

Sponsoring local community events is a fantastic way to contribute to good causes in your area while simultaneously enhancing your brand awareness.

By partnering with local event organisers, you can showcase your company through various mediums, like displaying your logo on event t-shirts and signage, sponsoring event materials and mentioning your brand in communications.

These efforts can significantly boost your visibility while creating a positive reputation and establishing your company as a valuable contributor to your community. When you support local causes and events, you demonstrate that your brand is not only focused on profits but also has a vested interest in the betterment of the community.

As your brand becomes more familiar and recognizable among event-goers, you have a greater chance of attracting new customers and creating long-term relationships.

Guerilla marketing tactics

Looking for creative ways to increase your brand's visibility without breaking the bank?

Consider Guerilla marketing tactics that can generate buzz for your business. One effective approach is to design fun posters that showcase your brand message, and have your team hang them in prime locations around town on weekends. This strategy can help you reach a wider audience and raise awareness about your company in a cost-effective way.

By capturing the attention of passersbys with eye-catching graphics and compelling slogans, you can pique their interest and encourage them to learn more about your brand. So why not take advantage of this low-cost, high-impact promotional method and give your marketing efforts a boost?

Creative online campaigns

With so many people currently spending their time at home, it's never been more important for brands to come up with engaging ways to keep them interested.

One excellent tactic is to launch contests and giveaways on social media to encourage interaction and participation. By asking followers to get involved and share content related to your brand, you create a sense of community and encourage people to spread the word about your business.

Once winners have been chosen, make sure to shout about them on social media to maximise exposure and show others how much people are engaging with your brand. This is a fantastic way to increase brand awareness and build a loyal customer base.

Create an experience to remember

Are you looking for an innovative way to advertise your brand? Consider hosting a drone light show for your next event.

Not only will a drone display captivate your audience, it will create an experience people will be talking about for weeks to come. Set to music and accompanied by fireworks, this is the perfect way to showcase your brand in a unique and memorable way. Let your logo soar across the night sky while your guests look on in awe.  Find a professional drone display company like Drone Swarm to light up the sky.

With a drone show, you'll be sure to increase brand awareness and leave a lasting impression on all who attend.

Low-cost partnerships

As a small business owner, increasing brand awareness is crucial for success. One cost-effective way to achieve this is by partnering with other local businesses.

By seeking out synergies between your respective products or services, you can work out deals to cross-promote each other through avenues such as newsletters and social media. This type of collaboration can help expand your reach and introduce your brand to new audiences who may not have otherwise been aware of your business.

Not only does this strengthen relationships within your local community, but it can also lead to increased sales and customer loyalty for all involved. So, don't be afraid to think outside the box and explore the benefits of low-cost partnerships.

Building brand ambassadors

One way to increase brand awareness is to build strong relationships with your top customers and champions by providing them with branded merchandise.

This type of strategy can quickly turn your customers into brand ambassadors and evangelists, who can spread the word about your company wherever they go. By giving them t-shirts, stickers and other promotional items they can use in their daily lives, they will feel connected to your brand and more confident in promoting it to others.

This form of word-of-mouth marketing can be particularly effective as it comes from a trusted source and can lead to higher engagement and sales conversions.


In a world where competition is fierce, building brand awareness has never been more important.

One way to achieve this is through storytelling and thought leadership. By regularly publishing interesting and value-packed content on your website and blog, you can position your business as an industry expert and build trust with your audience. As you demonstrate your knowledge and expertise in your field, your brand becomes more visible and recognisable.

This way, you can gain a competitive edge and attract more customers to your business. So, if you want to increase brand awareness, storytelling and thought leadership are the way to go.